Noir Supply Project
Date:
December 19
Client:
Noir
Category:
Art Direction
Team:
6 Designers
Duration:
7 Weeks
Description
Noir Supply is a modern industrial brand curating workspace tools and accessories with a monochrome aesthetic.
They approached Halv to design a new digital storefront that matched the precision and minimalism of their physical products. The goal wasn’t just to look good. It was to create an experience that felt tactile, focused, and free of distractions.
Problem
The previous site had strong products but weak structure.
Navigation was clunky, product hierarchy was inconsistent, and mobile experience felt like an afterthought. The brand's identity; calm, sharp, and deliberate, was buried under a generic eCommerce shell. Noir needed a platform that respected space and detail the same way their designs did.
Result
We rebuilt the site from the ground up, with an intentional focus on spatial rhythm and product presence.
Each item was given room to breathe, with subtle micro-interactions and typography tuned for clarity. Bounce rates dropped by 42%, and average session time more than doubled within the first two months post-launch. Noir Supply now has a digital experience as considered as the tools they sell.
